FIFA is being quite transparent now.
In light of its urgent need for a lucrative broadcast deal and major American sponsors in the coming months, the organization is moving away from subtlety.
Lionel Messi’s Inter Miami has “qualified”—a term that carries significant weight—for the upcoming, significantly expanded Club World Cup, scheduled to be held in the United States next summer.
How has Inter Miami earned its place among the world’s top 32 football clubs? By winning the 2024 Supporters’ Shield in MLS, of course!
And where will the tournament’s opening match take place? In Miami, naturally!
FIFA Isn’t Hiding It Anymore: Inter Miami’s Qualification for the Club World Cup Highlights Marketing Strategy
